Block: Ford's Messenger For Millenials
One sunny day last summer, star rally driver Ken Block donned his racing helmet, strapped into his 600-hp Ford Fiesta rally car and rocketed west from Oakland across the Bay Bridge into San Francisco.
Driving on closed-off streets, he proceeded to burn up the pavement in a gravity-defying 21st-century reprise of the tire-squealing car chase in the movie Bullitt, in which Steve McQueen raced through the city in a 1968 Ford Mustang GT.
Video cameras followed Block's every hair-raising stunt from inside the car and out. Since Block posted it on YouTube July 9, more than 42 million people have viewed his "DC Shoes: Ken Block's Gymkhana Five: Ultimate Urban Playground; San Francisco" video featuring his tire-smoking doughnuts, extreme drifting and soaring jumps.
That number is music to the ears of Ford marketer Scott Denby. So is this one: More than 3.1 million people like Block on Facebook. That compares with more than 362,000 people who like NASCAR driver Danica Patrick on Facebook.
Read the rest of this article at Automotive News.