Follow X Games At #FordX18, On Facebook
JUNE 28, 2012
* Ford Racing announced #FordX18 as its official hash tag for X Games 18. In the midst of wall-to-wall content, the hash tag will provide a unified experience for all Ford X Games discussion.
* Ford is also releasing a special X Games tab on its official Ford Racing Facebook page. Fans have a centralized location to take in content from Ford, its six drivers taking part in the Rallycross event, and their respective sponsors. (LINK: http://ow.ly/bPPw3 )
* The high level of social engagement among Ford Racing action motorsports fans is overwhelming; #FordX18 and the X Games tab is giving the fans what they want, constant behind-the-scenes content.
DEARBORN, Mich. -- Ford Racing has announced several social media efforts that will highlight the manufacturer’s presence at X Games 18 this week, including an official hash tag and a Facebook tab that will serve as a centralized hub for information during the week of the event.
* Ford is also releasing a special X Games tab on its official Ford Racing Facebook page. Fans have a centralized location to take in content from Ford, its six drivers taking part in the Rallycross event, and their respective sponsors. (LINK: http://ow.ly/bPPw3 )
* The high level of social engagement among Ford Racing action motorsports fans is overwhelming; #FordX18 and the X Games tab is giving the fans what they want, constant behind-the-scenes content.
DEARBORN, Mich. -- Ford Racing has announced several social media efforts that will highlight the manufacturer’s presence at X Games 18 this week, including an official hash tag and a Facebook tab that will serve as a centralized hub for information during the week of the event.
High demand from fans and an increase of action motorsports social engagement encouraged the Ford Racing X Games Facebook tab and #FordX18 which has the most relevant content, images and video and pulls together all Ford driver, sponsor and X Games initiatives.
In addition, the competition Ford Fiestas will support the spreading of #FordX18, displaying the hash tag on their vehicles during the week’s events, including Sunday night’s finals.
Ford, who is among the presenting sponsors for X Games 18, plans to include the experience of the event on a grand scale in its coverage.
Social content, including photos and videos, will be distributed throughout the week leading up to the RallyCross X Games competition, including content from the Olsbergs MSE and Monster World Rally Team private testing sessions.
Ford drivers currently sit 1-2 atop the championship standings, led by Marcus Gronholm and followed closely by Ford Fiesta teammate, Tanner Foust. Ford Fiesta is going for the fourth RallyCross X Games gold medal, Kenny Brack taking home the first Fiesta RallyCross gold medal at X Games 15 in 2009, Tanner Foust claiming gold at X Games 16 in 2010 and Brian Deegan leading a Ford sweep of the podium at X Games 17 in 2011.