Hoonigan Racing Division
Owner: Ken Block
Hoonigan Racing Division Drivers:
Ken Blockʼs rally career began in 2005. His skill and car control became quickly apparent and Block aptly nabbed Rookie of the Year that season in the Rally America Championship. Since then, Block has continued to race in the series, racking up numerous overall wins as well as plenty of podium appearances. He’s also accumulated five X Games medals since the start of his career, including most recently taking silver at Global X Games Barcelona RallyCross in 2013. In addition to his performance in the car, Block has been a driving force in shedding light on the sport of rally within the United States.
His keen branding and marketing acumen, combined with his talents and skills behind the wheel, has also allowed Block to achieve global fame as a rally driver through his wildly successful viral Gymkhana series of videos. With all six of his Gymkhana videos (plus all associated edits) clocking in at over 250 million views on the franchise in total, they have helped put Block in front of eyeballs around the world. The franchise has also racked up several awards, including making the top 10 viral video charts by Ad Age, as well as the One Show Interactive Gold Pencil Award in the category of Online Films & Video/Long Form – Single, for excellence in an advertising campaign.
In January 2010, Block formed the Monster World Rally Team and signed with Ford to pursue his dreams of racing in the World Rally Championship and in doing so, became one of only four Americans to ever score points in the WRC (more Americans have actually landed on the moon than scored points in the WRC). Additionally, his signing with Ford included campaigning domestically in racing (Global RallyCross Championship, X Games and Rally America), as well as continuing with his Gymkhana driving. In 2012, Block re-named his team Hoonigan Racing Division, with the goal to further push the boundaries of motorsports marketing.
In 2014, Block finished second place in the driver championship race.