One year after a successful launch of ‘The Crew Challenge’, Ford Racing has joined Brad Keselowski’s digital initiative as the presenting sponsor and a key partner of the interactive fan contest. The contest, which will now be known as ‘The Crew Challenge presented by Ford Racing’, is housed on Keselowski’s award-winning website, BradRacing.com.
(Check out this article on last year's Crew Challenge winner.)
The multimedia platform gives fans the chance to tell Keselowski’s story and their own experiences with the sport from any perspective or location, and in the process, earn valuable prizes. Fans can participate on a weekly basis throughout the season, with this year’s contest getting underway today with the green flag for the duel races at Daytona International Speedway.
In ‘The Crew Challenge presented by Ford Racing’, fans are encouraged to participate in the storytelling of the racing season, submitting substantive stories, pictures and videos to the website. Fans earn points based on the quality of their entries. Points can be earned, for example, if Keselowski personally re-tweets a submission to his more than 450,000 followers. Earned points can be cashed-in for prizes of varying value and simultaneously, a leaderboard displays the cumulative point totals earned by each fan with season-ending prizes for those earning the most points.
This weekend at the Daytona 500, Keselowski is hosting the 2013 ‘Crew Challenge’ grand prize winner, Abbie Smith. Smith will accompany Keselowski as his personal guest for the weekend courtesy of an all-expenses-paid trip.
“Brad has proven to be on the leading edge of digital and social media,” said Tim Duerr, Marketing Manager for Ford Racing. “We see ‘The Crew Challenge presented by Ford Racing’ as a new and exciting way to engage with Brad’s huge fanbase and in the process reward them for their passion for NASCAR racing.
One of the areas in which Ford Racing’s presence will be most appreciated by the fans is in the prizes. Thanks to Ford Racing fans can earn VIP behind-the-scenes access to race events including credentials and suite passes, as well as numerous other prizes from the manufacturer. New prizes will be added throughout the season from Ford, as well as from the partners of Team Penske and Brad Keselowski Racing.
“It’s great to have Ford Racing on-board as the presenting sponsor for ‘The Crew Challenge,” said Keselowski. “We are continually striving to provide fans with new, better, and different ways to experience the races and engage with the sport, while at the same time strengthen our relationships with our key partners, such as Ford Racing, by providing them with new ideas and value. I think we have achieved both here.”
For more information and to sign up for ‘The Crew Challenge presented by Ford Racing’, please go to the Crew Challenge section of the web site, BradRacing.com/CrewChallenge.